Everybody knows that Kanye is one of the major trailblazers for the laidback comfort street fit we’ve all come to love. The rapper turned designer turned presidential candidate has always had a knack for stepping outside the norm and creating his own flare. Kanye even admitted in 2004 that the way he dressed actually hindered his rap career in the early stages. Draped in designer like Ralph Lauren and Louis Vuitton, Kanye did not have the dress style that at that point in time seemed like a staple uniform for rappers from the hood. Instead of wearing baggy denim with plain white tees and sneakers, Ye was developing his unique style sporting rugby tops with questionable colours matched with designer backpacks. The history of the Yeezy Boost 350 trainer has a lot to thank for Kanye’s own unique street style.
Although he may have been judged on the exterior in the beginning, his rap career finally took off after signing a deal with Roc-A-Fella. Since then, alongside his successful rap career, Kanye has worked on various notable fashion collaborations such as the College Dropout Bapesta (Bapes iconic sneaker) and some work with designer brands Louis Vuitton and Fendi.SHOP YEEZY 350
His first Yeezy sneaker release was the initial release of the Yeezy 1 with Nike in 2009 which was retailed at $215 with an extremely limited quantity. In 2012, after he began dating Kim K, he released the Air Yeezy 2’s which are now valued at over $5000. Due to discrepancies with Nike over royalties, Kanye left the American sportswear giant to make what could be the most iconic move in his career, signing with adidas. Shortly after starting off with the highly sought after Yeezy 750 boots, in 2015, the Yeezy Boost 350 ‘Turtle Dove’ was released that then went on to evolve more quickly than any sneaker we’ve seen.SHOP YEEZY 350
Since its inception in 2015, the Yeezy Boost 350 trainer has been the pinnacle of hype footwear. With new designs dropping rapidly, there are almost 40 different 350 styles, and we’ll be, providing an in-depth timeline around how the shoe got to where it is now.SHOP YEEZY 350
After the ‘Turtle Dove’ colourway was dropped, the ‘Pirate Black’ Yeezy 350 was released on the 22nd of August 2015, which has been known as one of the most popular Yeezy V1 releases. The second half of the Yeezy 350 V1 collection was released in the last couple months of the year with the Yeezy 350 ‘Moonrock’ and ‘Oxford Tan’ releasing in November and December.SHOP YEEZY 350
This was the end of the iconic Yeezy 350 V1 line but not before Ye could convert his low tops into a football shoe to get it on the field by adding a studded sole, which he did successfully, having them been worn by various sports stars (one famously receiving a large fine for playing a professional game with the shoe, but we’ll save that for another time).SHOP YEEZY 350
Late September in 2016, Ye and adidas introduced the fist of many Yeezy Boost 350 V2 variants starting off with the Beluga. This iconic sneaker with the orange detail & SPLY-350 on the sides turned Yeezy into a household name and a staple in the streetwear game. From then, Ye went on to turn this into a sneaker with one of most incredible ranges of colourways, each with their own uniqueness.SHOP YEEZY 350
3 new colourways were released in November of 2016 – ‘Copper’, ‘Green’ and ‘Red’. These were then complimented by famous ‘Oreo’ colourway which looked even more delicious than the name sounds.SHOP YEEZY 350
It was onwards and upwards from there as February of 2017 brought us the Yeezy Boost 350 V2 ‘Bred’ and ‘Zebra’ colourways that both sold out in seconds and became extremely popular releases, being re-released later on due to the demand. The two were extremely wearable and suited to a majority of outfits so it’s no surprise that these are absolute standouts.SHOP YEEZY 350
In April, Yeezy’s Gemini traits really came out when he went completely simple on the ‘Triple White’ release which saw the shoe take on a whole white look on every detail. However only a few months later in November, Ye went all out on the ‘Semi Frozen Yellow’ colourway which is still to this date one of the boldest colourways of the shoe. One week after the yellows, Yeezy went and dropped a ‘Beluga 2.0’ colourway that reversed the iconic orange stripe and slightly reworked the shoe tones. 2017 then ended with a ‘Blue Tint’ colourway which was cool but didn’t get as much traction as its predecessors.SHOP YEEZY 350
After a 6 month gap, in 2018 we saw the simplicity come back to the shoe with the ‘Butter’ colourway releasing in June followed by a re-release of 1,000,000 ‘Triple White’ hitting the shelves again. A neutral ‘Sesame’ tone was released in the second half of November which was definitely a step in the right direction.SHOP YEEZY 350
Ye finished 2018 strong, coming through with a fresh rework of the shoe patterns and introducing transparent stripes and his ‘reflective’ detailing. The ‘Static’ and ‘Static Reflective’ were released in December of 2018, once again recreating what we knew as the Yeezy V2 bringing almost as much hype as the ‘Bred’ colourway.SHOP YEEZY 350
In March of 2019, the refined look continued with 3 new drops releasing – ‘Clay’, ‘Hyperspace’ & ‘TRFRM’. They focused on pastel and neutral colours, taking on similar styling to the statics. In May of the same year, we saw a ‘Glow In The Dark’ Yeezy Boost come to light in a more Fluro colour than the ‘Frozen Yellow’.SHOP YEEZY 350
In contrast to the ‘Static’ colourway in late 2018, the ‘Black Reflective’ and ‘Black Non-Reflective’ dropped which could be argued as the best and most wearable Yeezy Boost 350 V2’s to ever drop simply due to the all-black colourway and sleekness. In June/July of 2019, ‘Antlia’, ‘Synth’ and ‘Lundmark’ were released in a special launch which saw exclusivity for each colourway to different regions.SHOP YEEZY 350
‘Cloud White’ and ‘Citron’ colourways were then introduced, followed by ‘Yeezreel’ and ‘Yeezyreel Non-Reflective’. The ‘Yeezreel’ are a less bold look than the ‘Glow’ Yeezy Boost’s but are still a non-negotiable stand out sneaker. With all the releases in 2019, Ye went out with a bang by releasing the last Yeezy of the decade – The ‘Yecheil’ colourway. Bear in mind that while releasing all of these 350’s in 2019, Ye was also working on his 700’s, 700 V2’s and just releasing his 380’s.SHOP YEEZY 350
In 2020, we started off with a fresh earthy trio with the release of ‘Flax’, ‘Tail-Light’ and ‘Earth’ which were all very wearable releases. In March, the ‘Cinder’ was released, which we saw to be a more neutral take on the ‘Black’, adding a gum bottom sole. April and May saw the release of ‘Linen’ and ‘Sulfur’ which added to the earthiness of all the 2020 releases.SHOP YEEZY 350
The most recent release we’ve seen from Ye is the ‘Zyon’ colourway which, personally, I think is extremely cool. Staying true to the earthy tone, the ‘Zyon’ colourway pulls a similar look the ‘Static’ but adds more flare to the bulk stipes on the side and the stitching. With an immaculate blend of light colours and browns with the addition of a white midsole, the shoe is extremely wearable and sure to make any outfit pop.
It’s evident that Kanye has a vision with the Yeezy brand. The combination of Ye’s creative flare and adidas’s BOOST technology make for an incredible collaboration. It’s no surprise that the brand has become as iconic as it is and will no doubt continue to deliver some bold and simple looks to cater for any sneaker wardrobe.