If there is one thing that 2019 has taught us is that the streetwear industry has been far from predictable. The past year has been a revolution in the industry, with unpredictable collaborations, the rise of sustainable apparel and a continued blur between premium fashion and streetwear brands. Here’s some of our predictions for the streetwear scene in 2020.
Probably the easiest and effortless trend to follow on this list: Take it back to the ‘80s with an oversized blazer. With a modern twist, most notably inspired by Korean streetwear, oversized tailoring has followed us into a new decade. First seen by the likes of Kim Jones for Dior and Virgil Alboh for Louis Vuitton the rise of tailoring among luxury brands is no big stuff. Retailers are starting to see a spike in tailoring, too. Speaking to The Guardian, Fiona Firth, buying director at Mr Porter, says, “In an age in which streetwear has ruled the runway, traditional tailoring has definitely fallen by the wayside as men dress more casually.” Over the last two seasons, however, the online luxury retailer has seen increased sales in the suiting category, up 30% last winter and set to grow this season. “It’s exciting to see how many luxury houses are introducing tailoring again, but making it relevant for young, casualwear-focused men,” Firth says.
Take it one step further and follow the minds of many of the season’s top runway shows—Rick Owens, JW Anderson, and Givenchy, to name a few—where shirts suddenly became optional in their latest SS20 collections.
Above: Tailoring and double breasted suits were a key feature of Virgil Abloh’s OFF-WHITE FW20 collection.
Bum bags have crept up north of the waistline in a thinly-veiled attempt to cast off their embarrassing title. And it worked. Cross-body bags, as they’re now known, are one of the hottest trends to have emerged from streetwear’s ever-tightening stranglehold on high fashion and if you don’t already have one, those in the know advise that it’s probably time to pick one up.
“The cross-body bag trend derived from the blur between menswear and womenswear,” says Notion Magazine fashion coordinator, Joshua Meredith. “A bold colour or print elevates an outfit and adds an extra layer. Also, source vintage designer before going straight for the latest season – it makes the outfit more personal and unique.” Streetwear brands like Supreme, Patta & Palace have been at the forefront of the cross body bag trend since the mid 2010’s.
Above: Cross-Body bags have continued to dominate the streetwear scene for the last 5 years.
Oversized Puffer Jackets
The puffer jacket is a streetwear staple, forming many outerwear collections with its unique padded style. Traditionally with a shorter length, the winter season has deemed it acceptable to elongate your favourite quilted coat and create an oversized longer design. Seen at the likes of Balenciaga and OFF-WHITE, oversized puffer jackets are the next step for the ever-evolving street wear industry. The general consensus here is bright shades and patterns, offering something exciting in the midst of grey and dark weather. With floor-grazing styles, this is certainly a bold move, but if Virgil Abloh is doing it then it must be good?
Above: The puffer jacket has been a staple outerwear piece in the streetwear scene since the early 90s.
Brands To Watch Out For:
Founded in 2015, Rhude is fairly new to the streetwear game and we are expecting big things from the brand in the streetwear scene in 2020. With its pieces inspired by history and art the Los Angeles based brand combines this with American iconography to help create clean cut silhouettes and timeless pieces. Rhude will appeal to fans of Supreme and Palace, and their current art direction clearly borrows the same aesthetic. Previous collabs with PUMA and Vans have only strengthened their street ready appeal already in 2019.
Above: The PUMA x Rhude collab which dropped back in August 2019.
In 2018, YouTube personality turned streetwear enthusiast Magnus Ronning launched Ronning, a street wear brand dedicated to minimalist Scandinavian fashion. It’s very first collection dropped in April 2018, featuring a selection of staple jumpers, sweatshirts, bold pocket T-shirts, straight fitting beige trousers and stone Bermuda shorts. With an emphasis on using its own unique cuts rather than designing from blanks, the brand prides itself on its higher quality of fabrics. Since Ronning dropped several sell out collections featuring corduroy two-pieces, tie-dye shorts and graphic inspired t-shirts. Expect further drops for 2020 from the YouTube streetwear and sneaker influencer.
Above: Ronning founder, Magnus Ronning, rocking a pair of OFF WHITE x Nike Air Presto trainers.