Go to Berlin in 2020 and you don’t have to walk far to see the different subcultures of the city. Streetwear and street culture is absolutely massive in the German capital as well as a thriving sneaker scene born out of the US hip hop scene of the 80s and 90s. With minimalist design inspiration from Scandinavia and the street culture of the major German cities, we take a look at 5 German streetwear brands that should be on your radar.
Shop // hien-le.com
Take Hien Le for example. The Berlin based designer has become notorious for its minimalist garments and subtle men’s and womenswear pieces. Each collection sticks to a distinct palette; whether it’s electric blues or soft nude tones, Hien Le keeps things tonal – letting cut and fabrication do the talking. As well as a plethora of ready-to-wear essentials, the label has also branched out into their own unique fragrance.
Shop // obs-webspace.de
German streetwear brand OBS, don’t even consider themselves designers, but more as engineers. Perfect if you’re a fan of minimalist streetwear. The brands approach means you will find the perfect drop-shoulder and oversized fit in the form of industrial graphic details and tonal colourways. Each piece is made from heavyweight cotton material, whilst there bags are 100% leather. The Berlin based brand is more known for its accessories however its forward thinking designs are reminiscent of streetwear brands such as OFFWHITE and A COLD WALL*.
Shop // ucon-acrobatics.com
Founded in 2001, Ucon Acrobatics have been working to produce their men’s and women’s collections with a focus on bespoke fabrics and tailored cuts. The brands bold and daring patterns are balanced with clean cut silhouettes, a key eye for detail and subdued colours similar to various German counterparts. With a keen focus on its minimalist design, Ucon Acrobatics is one to watch out for.
Shop // 032c.com
Founded in 2000 and headquartered in Berlin’s super cool Kreuzberg district, the German Streetwear brand 032c has an interesting history. After starting as a contemporary culture magazine the brand moved onto creating apparel under the creative direction of Maria Koch. 032c’s clothing serves as an extension of the magazine, comprised of graphic and embroidered hoodies, t-shirts, and most notably, collaborations with the likes of Gosha Rubchinskiy, adidas and ALYX.
Shop // funtimeresearch.com
Fun Time is a research project that explores the subcultures and rave scenes of the 90s and 2000s. Made up of designers, photographers, musicians and researchers, the label focuses on ‘youth movements and their ways of thinking’. The brand uses fashion medium to translate its findings into various ready-to-wear pieces.